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Syncata: Leading middle-market firms onto the Net

Nitish S Rele

Syncata, a ten-year-old eBusiness professional services company, is slowly expanding its presence in the United States.

Just recently, the company, based in El Segundo, California, opened an office in Seattle, Washington, to provide a base for aggressive expansion into the Pacific Northwest eBusiness consulting market.

Syncata, (a catalyst for synergy), focuses on business-to-business application development and integration for middle-market companies. "Simply put, we tell companies how to adapt to the Internet," says Jamshedpur-born Ujj Nath, Syncata co-founder, president and CEO.

"We rarely tell our clients to just go online. We cut through the hype and buzzwords of the 'New Economy' and deliver straightforward, reliable electronic business solutions for companies that want to take advantage of the Web."

The company has grown rapidly over the last year, energized by $35 million in funding. Clients include American Honda, Pacific Life, CORE and Kinko's.

"We reinvented the company in 1999 and expanded," says Nath. "We want to be not just an online specialist but focus on companies in the market middle."

With 175 employees, Syncata now has offices in Canoga Park, Oakland and Irvine, all in California, the Seattle office, and a technology deployment centre in New Delhi.

Nath is looking to go public in the next 12-18 months. "I am focused on cash flow right now," he explains.

Before co-founding Syncata (as NetBase Computing) in 1990, the 40-year-old worked in the corporate finance systems group at Drexel Burnham Lambert. Leveraging his investment and financial systems expertise, Nath designed and developed multi-user databases, maintained large networks and worked on valuation and credit analyses, debt offerings, and complex manager and acquisitions transactions with other bankers.

Previously, he founded and served as executive director of an industrial equipment and manufacturing company. He received an MBA in information systems and finance from the University of Texas, Austin. Before that he earned a BA in materials engineering from the Institute of Technology, Benaras Hindu University, before moving to the United States in 1985.

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