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VISITOR PROFILE

The typical Rediff visitor is an infotech professional of Indian origin residing in the United States

He (yes, the typical viewer is a male) travels to India at least once a year. These are some of the findings from a survey of 7000 Rediff viewers.

Other findings:

 Frequency of visit to Rediff
 Daily  65%
 Once a week  27%
 Once a month  6%
 Less often  2%

Rediff On The NeT has been able to build
a community of loyal visitors: 65% of our readers
visit the service daily.

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 Age
 Less than 25 yrs  30%
 25-30 yrs  41%
 31-40 yrs  23%
 40 + yrs  6%

A large majority of our visitors
(64%) are in the age group of 25-40 years.

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 Occupation
 IT  39%
 Student  32%
 Management  15%
 Self employed  5%
 Others  10%

Information Technology (IT) professionals
form the single largest group

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 Point of access
 Office  36%
 University  28%
 Home  24%
 Multiple  12%

This finding throws light on an interesting trend:
as many people log in from work as from home

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 Visits to India
 More than once a yr.  32%
 Once a year  45%
 Less often  11%
 N.A.  12%


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