Rediff On The NeT: How To Use High-Tech 'Juices Up' Retail Business


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July 9, 1999

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How To Use High-Tech 'Juices Up' Retail Business

Kamla Bhatt in Cupertino, California

The challenge of using hi-tech in retail business will be explained by Manoj Tripathi, CIO of Jamba Juice, a fast growing, nutrition-oriented, quick service business, at a gathering of Silicon Valley Indian Professionals.

Jamba Juice is rated as a model company by many business analysts. They have excelled in their ability to leverage information technology in their operations.

For the past six years he has been involved in retail business -- first as CIO of The Body Shop, the Green cosmetics company, and now as as CIO of Jamba Juice.

The talk is scheduled for July 24 at Oak Auditorium, HP Campus, 19447 Pruneridge Avenue, at 4 pm.

The topics he will address, include:

What are the challenges in applying internet age technology to retail business?

What are the key 'pain areas' in retail business that can be solved by Information Technology?

Challenges of managing technology growth in a company with a non-technical "core" business.

Emerging e-tailing markets and business.

Tripathi, an engineer by training, also has a masters degree in business management. He has a diverse background that covers manufacturing, distribution, supply chain, electronic components, and Information Technology.

In addition to his experiences at Jamba Juice, and The Body Shop, he has also worked with Hyster-Yale company for about seven years, and with Raychem for about three years.

Tripathi is involved in various professional organizations. One such organization is APICS -- the Educational Society for Resource Management. He has been on its board for the last 15 years and has also served as president for couple of its chapters.

SIPA is a grass roots organization, founded in 1987 by a small group of Indian professionals to promote co-operation between US and India in hi-tech areas. In the last nine years SIPA's membership has grown to over 1,000 members and over 90 speakers have addressed SIPA.

SIPA has the unique distinction of not having had a single employee in over nine years of its existence. It organizes, among other things, workshops and seminars.

Fee: $ 5 at the door for non-members and free for members. Check www.sipa.org for news about the organization and the forthcoming events.

SIPA, PO Box 3533, Santa Clara CA 95055; (408) 327 9667

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