Stop! Before you read on, lets do a simple exercise.

Close your eyes. Imagine the nearest busy road and look around.

What do you see?

Open your eyes and count them aloud. And you’ll miss the obvious.

You’ll miss the very thing that is scattered all over the city.

Hoardings.

We have become indifferent to film, television and product hoardings as we see them everywhere. And yet, not really see them.

Let me give you a few examples.

Text: Ronjita Das

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