Deen Dayal Upadhyay Parisar, the state BJP headquarters in Bhopal, is a majestic building. This is where the party's election campaign is planned, strategy is decided, material and money despatched.
Campaign strategists advise candidates on what points they need to include in their speeches. Feedback from every constituency is collected and the party's nominees accordingly advised.
Law Minister Arun Jaitley -- the grand conductor for the BJP's campaign in Madhya Pradesh -- presides over proceedings. You see him walk in and out of the party HQ, holding meetings and giving orders.