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150 private radio channels to go on air from 2000-end

Private frequency modulation or FM radio stations are likely to begin by the end of 2000, a top government official said on Thursday.

''We are in the process of finalising the auction latest by February 2000. After setting up the required physical infrastructure of studios and transmitters, the private stations are likely to go live by the end of next year,'' R C Mishra, joint secretary, ministry of information and broadcasting, said.

In July 1998, the Union Cabinet had approved the entry of the private players into FM radio broadcasting services. Licences would be given to private operators in 40 cities.

Nearly 150 new FM channels are expected to be set up which will double the current FM network. Only 100 per cent Indian companies will be allowed to enter the FM broadcasting. All broadcasters will have to follow programme and advertising code applicable to All India Radio.

Mishra said the licencees will be severly dealt with if any case of malpractice arises in terms of ownership.

An applicant will be permitted only one licence per centre which will be issued under the Indian Telegraph Act, 1885 and Indian Wireless Telegraphy Act, 1933.

Earlier, addressing a session on ''FM Privatisation in India -- Opportunities for Broadcast Engineers'' at a business conference, Mishra said the monopoly of All India Radio will end soon and it ''will have to quickly prepare a viable strategy''.

AIR will have to reformat its programmes and focus on local and interactive shows, he added.

Charles Kelly, chairman-international committee, US-based Society of Broadcast Engineers, said private radio operators would get high ratings only if they cater to local needs.

UNI

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