Virgin Mobile India, a joint venture between Virgin Group and Tata Teleservices [Get Quote], said on Wednesday it has appointed Madhusudan Mandyam as its chief executive officer.

Prior to this, Mandyam was Tata Teleservices' President.     

As CEO, Mandyam would be responsible for providing strategic direction and operational focus to Virgin Mobile India and would help drive partnerships and strategic alliances for the organisation.

He would also lead the team in market building initiatives in the country.

"I am confident that Madhusudan will steer the Virgin Mobile india team in the right direction as we spread our wings and carve our rightful position in the telecommunications market," Virgin Group Chairman and Founder Richard Branson said in a statement.