She said the latent demand with double digit growth of online shopping for services such as airline ticketing, railway ticketing and product categories like electronic gadgets and home appliances have also acted as catalysts for this growth.

The current e-commerce market of Rs 1,180 crore (Rs 11.8 billion) in India is likely to grow to Rs 2,300 crore (Rs 23 billion) by 2006-2007, an IAMAI release said.